Car Insurance
A UX Research project that helps improve the online car insurance purchase experience to be clearer, more trustworthy, and more seamless.
Client
Our Services
Discovery
What We Found
Thai Insurance wanted to improve its online car insurance purchase experience after seeing that the conversion rate remained low and many users did not complete the purchase flow. The team worked closely with the client to design the User Research process, combining Usability Testing on the existing website with User Interviews to better understand customer behavior and pain points.
Development
What We Built
Based on the research insights, we delivered a report with recommendations for improving the flow and UI across key pages. The findings covered UX/UI issues, insurance purchase psychology, policy information clarity, brand trust, and the need for a more seamless experience between the insurance information website and the purchase platform — helping users make decisions and buy car insurance online with greater confidence.
