SCG Home Website

SCG HOME’s existing website was difficult for customers to browse and find the right products. Categories were structured around internal Business Units rather than customer expectations, while the visual design felt outdated and cluttered. This created friction in product discovery, limited scalability for future product expansion, and no longer matched the growing behavior of customers shopping for home products online.

We redesigned the website experience and information architecture to make SCG HOME’s broad range of products, services, solutions, and content easier to navigate. Alongside the new structure, we refreshed the visual experience with cleaner layouts and modern graphic elements, helping users explore products, find relevant services, and move through their home improvement journey more seamlessly.